Introduction to Marketing and Communications at the Company

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apuntes

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Innovation and Quality Management

He publicado nuevos apuntes de 2º Introduction to Marketing and Communications at the Company: Innovation and Quality Management

7-Quality-and-TQM-systems.pdf
6-Servuction.pdf
5-Approaches-quality-management.pdf
4-Patterns-of-innovation.pdf
3-Strategic-management-of-innovation.pdf
2-Strategy-for-innovation.pdf

apuntes

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Principles of Marketing

He publicado nuevos apuntes de 2º Introduction to Marketing and Communications at the Company: Principles of Marketing

6-Competitors-and-marketing-strategies.pdf
5-Consumer-behaviour.pdf
4-Marketing-mix.pdf
3-The-marketing-information-system.pdf
1-Marketing.pdf
2-The-market-and-the-marketing-environment.pdf