{"id":11071,"date":"2024-07-30T08:10:12","date_gmt":"2024-07-30T08:10:12","guid":{"rendered":"https:\/\/wuolah.com\/brands\/?page_id=11071"},"modified":"2025-01-15T10:15:45","modified_gmt":"2025-01-15T10:15:45","slug":"sibuya-urban-sushi-bar","status":"publish","type":"page","link":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/","title":{"rendered":"Sibuya Urban Sushi Bar"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPymes<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

|<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Alimentaci\u00f3n y hosteler\u00eda<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Sibuya<\/span> es OTRO ROLLO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Sibuya es una cadena con m\u00e1s de 50 restaurantes en Espa\u00f1a, que ofrece un nuevo concepto de comida japonesa que fusiona tradici\u00f3n y originalidad.<\/p>

Busca alejarse del marketing tradicional, con campa\u00f1as innovadoras y transgresoras. Vieron en Wuolah un canal alternativo que encajaba muy bien con esta filosof\u00eda y que les permit\u00eda adem\u00e1s una segmentaci\u00f3n perfecta en cuanto a target y localizaci\u00f3n.<\/p>

Su objetivo con Wuolah era generar imagen de marca y conciencia de marca entre los estudiantes, aprovechando que el estudiante perciba un valor y se sienta identificado con la marca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

16<\/span><\/p>

campa\u00f1as
juntos<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

4<\/span>%<\/span><\/p>

crecimiento clientes
entre 18-25 a\u00f1os<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

En cada apertura de nuevas ciudades, Sibuya cuenta con Wuolah como parte de su mix de medios para hacer llegar su mensaje a la Generaci\u00f3n Z.<\/p>

Han combinado en sus campa\u00f1as soportes de apuntes y digital. Utilizan la segmentaci\u00f3n por ciudad para impactar a los estudiantes que les interesan. Incluso hemos probado a segmentar alguna campa\u00f1a para estudiantes de universidades privadas, buscando un target de mayor poder adquisitivo que se acerque m\u00e1s a su cliente ideal.<\/p>

Han apostado por el apunte porque, aunque es un soporte que no se puede medir con precisi\u00f3n, son conscientes de su potencial. Un soporte f\u00edsico y original que les proporciona impactos constantes que se extienden a lo largo del tiempo, y que cuenta adem\u00e1s con una publicidad perfectamente integrada con el contenido.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

\n\t\t\t\tWuolah nos ofrece una forma de llegar directamente a los estudiantes de una manera diferente y mucho mejor segmentada que en redes sociales. Adem\u00e1s en Wuolah la publicidad est\u00e1 integrada con el contenido y no es algo que moleste al estudiante.\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tAdri\u00e1n Rebaque<\/b>, Lead Marketing Project Manager<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Pymes | Alimentaci\u00f3n y hosteler\u00eda Sibuya es OTRO ROLLO Sibuya es una cadena con m\u00e1s de 50 restaurantes en Espa\u00f1a, que ofrece un nuevo concepto de comida japonesa que fusiona tradici\u00f3n y originalidad. Busca alejarse del marketing tradicional, con campa\u00f1as innovadoras y transgresoras. Vieron en Wuolah un canal alternativo que encajaba muy bien con esta […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":10077,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-11071","page","type-page","status-publish","hentry"],"yoast_head":"\nSibuya Urban Sushi Bar - Wuolah Brands<\/title>\n<meta name=\"description\" content=\"Sibuya crece un 4% en clientes de 18-25 a\u00f1os al generar imagen de marca entre estudiantes gracias a Wuolah.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sibuya Urban Sushi Bar - Wuolah Brands\" \/>\n<meta property=\"og:description\" content=\"Sibuya crece un 4% en clientes de 18-25 a\u00f1os al generar imagen de marca entre estudiantes gracias a Wuolah.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/\" \/>\n<meta property=\"og:site_name\" content=\"Wuolah Brands\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-15T10:15:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/\",\"url\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/\",\"name\":\"Sibuya Urban Sushi Bar - Wuolah Brands\",\"isPartOf\":{\"@id\":\"https:\/\/wuolah.com\/brands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp\",\"datePublished\":\"2024-07-30T08:10:12+00:00\",\"dateModified\":\"2025-01-15T10:15:45+00:00\",\"description\":\"Sibuya crece un 4% en clientes de 18-25 a\u00f1os al generar imagen de marca entre estudiantes gracias a Wuolah.\",\"breadcrumb\":{\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#primaryimage\",\"url\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp\",\"contentUrl\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wuolah.com\/brands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00e9xito\",\"item\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Sibuya Urban Sushi Bar\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wuolah.com\/brands\/#website\",\"url\":\"https:\/\/wuolah.com\/brands\/\",\"name\":\"Wuolah Brands\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wuolah.com\/brands\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wuolah.com\/brands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wuolah.com\/brands\/#organization\",\"name\":\"Wuolah Brands\",\"url\":\"https:\/\/wuolah.com\/brands\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png\",\"contentUrl\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png\",\"width\":378,\"height\":60,\"caption\":\"Wuolah Brands\"},\"image\":{\"@id\":\"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sibuya Urban Sushi Bar - Wuolah Brands","description":"Sibuya crece un 4% en clientes de 18-25 a\u00f1os al generar imagen de marca entre estudiantes gracias a Wuolah.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/","og_locale":"es_ES","og_type":"article","og_title":"Sibuya Urban Sushi Bar - Wuolah Brands","og_description":"Sibuya crece un 4% en clientes de 18-25 a\u00f1os al generar imagen de marca entre estudiantes gracias a Wuolah.","og_url":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/","og_site_name":"Wuolah Brands","article_modified_time":"2025-01-15T10:15:45+00:00","og_image":[{"width":1500,"height":925,"url":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/","url":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/","name":"Sibuya Urban Sushi Bar - Wuolah Brands","isPartOf":{"@id":"https:\/\/wuolah.com\/brands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#primaryimage"},"image":{"@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#primaryimage"},"thumbnailUrl":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp","datePublished":"2024-07-30T08:10:12+00:00","dateModified":"2025-01-15T10:15:45+00:00","description":"Sibuya crece un 4% en clientes de 18-25 a\u00f1os al generar imagen de marca entre estudiantes gracias a Wuolah.","breadcrumb":{"@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#primaryimage","url":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp","contentUrl":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/07\/skin-5.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/sibuya-urban-sushi-bar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wuolah.com\/brands\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00e9xito","item":"https:\/\/wuolah.com\/brands\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"Sibuya Urban Sushi Bar"}]},{"@type":"WebSite","@id":"https:\/\/wuolah.com\/brands\/#website","url":"https:\/\/wuolah.com\/brands\/","name":"Wuolah Brands","description":"","publisher":{"@id":"https:\/\/wuolah.com\/brands\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wuolah.com\/brands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wuolah.com\/brands\/#organization","name":"Wuolah Brands","url":"https:\/\/wuolah.com\/brands\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/","url":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png","contentUrl":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png","width":378,"height":60,"caption":"Wuolah Brands"},"image":{"@id":"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/11071"}],"collection":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/comments?post=11071"}],"version-history":[{"count":23,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/11071\/revisions"}],"predecessor-version":[{"id":12343,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/11071\/revisions\/12343"}],"up":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/10077"}],"wp:attachment":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/media?parent=11071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}