{"id":12786,"date":"2025-09-18T09:07:30","date_gmt":"2025-09-18T09:07:30","guid":{"rendered":"https:\/\/wuolah.com\/brands\/?page_id=12786"},"modified":"2025-11-11T09:58:21","modified_gmt":"2025-11-11T09:58:21","slug":"el-rey-leon","status":"publish","type":"page","link":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/","title":{"rendered":"El Rey Le\u00f3n"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tGrandes empresas<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

|<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Ocio, deporte y tiempo libre<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

El Rey Le\u00f3n<\/span> un musical de matr\u00edcula en Wuolah<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

\u00bfC\u00f3mo consigues hacer magia con una de las mejores marcas expertas en crearla? Este es el caso de El musical de El rey le\u00f3n.<\/p>

El desaf\u00edo de crear conexi\u00f3n con una nueva generaci\u00f3n de espectadores requer\u00eda una estrategia que fuera (hasta el infinito y) m\u00e1s all\u00e1 de la publicidad tradicional. La marca necesitaba generar awareness para El Rey Le\u00f3n entre la Generaci\u00f3n Z, creando una experiencia memorable que resonara con los j\u00f3venes espa\u00f1oles. Y como ellos mismos nos ense\u00f1aron, nada es imposible.<\/p>

<\/p>

Wuolah desarroll\u00f3 una campa\u00f1a interactiva revolucionaria que transform\u00f3 los momentos de estudio en experiencias inmersivas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

2,37<\/span>M<\/span><\/p>

impresiones generadas
<\/span>en la campa\u00f1a<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

+<\/span>350<\/span>K<\/span><\/p>

estudiantes alcanzados
<\/span>en toda Espa\u00f1a
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

+<\/span>129<\/span>%<\/span><\/p>

sobre objetivo
<\/span>de engagement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

+<\/span>100<\/span><\/p>

interacciones directas <\/span>con
contenido de la marca
<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Nuestros formatos nativos permitieron a El rey le\u00f3n crear una conexi\u00f3n aut\u00e9ntica con los estudiantes universitarios. La campa\u00f1a integr\u00f3 elementos visuales del musical con contenido educativo, generando 11.634 clics directos y una respuesta emocional incre\u00edble entre la audiencia joven.<\/p>\n

<\/p>\n

El resultado fue espectacular: desde mapas de calor que mostraban una interacci\u00f3n constante hasta elementos inspirados en el musical que aparec\u00edan en la plataforma. Y justo ah\u00ed naci\u00f3 la magia, consiguiendo que la marca fuera mucho m\u00e1s que publicidad, convirti\u00e9ndose en parte natural del d\u00eda a d\u00eda de los estudiantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t

\n\t\t\t\tVer c\u00f3mo una nueva generaci\u00f3n responde a la llamada de El Rey Le\u00f3n con tanto entusiasmo ha sido emocionante. Esta campa\u00f1a nos dej\u00f3 sin palabras... y con cifras que hablan por s\u00ed solas. \u00a1El objetivo era generar awareness, pero terminamos tambi\u00e9n viendo un impacto notable en revenue entre los j\u00f3venes!\t\t\t<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\tEquipo Digital<\/b>, Stage Entertainment<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Grandes empresas | Ocio, deporte y tiempo libre El Rey Le\u00f3n un musical de matr\u00edcula en Wuolah \u00bfC\u00f3mo consigues hacer magia con una de las mejores marcas expertas en crearla? Este es el caso de El musical de El rey le\u00f3n. El desaf\u00edo de crear conexi\u00f3n con una nueva generaci\u00f3n de espectadores requer\u00eda una estrategia […]<\/p>\n","protected":false},"author":8,"featured_media":12787,"parent":10077,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","footnotes":""},"class_list":["post-12786","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nEl Rey Le\u00f3n - Wuolah Brands<\/title>\n<meta name=\"description\" content=\"Wuolah crea conexiones con la nueva generaci\u00f3n de espectadores de El Rey Le\u00f3n, generando 2,7M de impresiones y +350K estudiantes alcanzados\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Rey Le\u00f3n - Wuolah Brands\" \/>\n<meta property=\"og:description\" content=\"Wuolah crea conexiones con la nueva generaci\u00f3n de espectadores de El Rey Le\u00f3n, generando 2,7M de impresiones y +350K estudiantes alcanzados\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/\" \/>\n<meta property=\"og:site_name\" content=\"Wuolah Brands\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-11T09:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"925\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/\",\"url\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/\",\"name\":\"El Rey Le\u00f3n - Wuolah Brands\",\"isPartOf\":{\"@id\":\"https:\/\/wuolah.com\/brands\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp\",\"datePublished\":\"2025-09-18T09:07:30+00:00\",\"dateModified\":\"2025-11-11T09:58:21+00:00\",\"description\":\"Wuolah crea conexiones con la nueva generaci\u00f3n de espectadores de El Rey Le\u00f3n, generando 2,7M de impresiones y +350K estudiantes alcanzados\",\"breadcrumb\":{\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#primaryimage\",\"url\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp\",\"contentUrl\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp\",\"width\":1500,\"height\":925},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/wuolah.com\/brands\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Casos de \u00e9xito\",\"item\":\"https:\/\/wuolah.com\/brands\/casos-de-exito\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"El Rey Le\u00f3n\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/wuolah.com\/brands\/#website\",\"url\":\"https:\/\/wuolah.com\/brands\/\",\"name\":\"Wuolah Brands\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/wuolah.com\/brands\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/wuolah.com\/brands\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/wuolah.com\/brands\/#organization\",\"name\":\"Wuolah Brands\",\"url\":\"https:\/\/wuolah.com\/brands\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png\",\"contentUrl\":\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png\",\"width\":378,\"height\":60,\"caption\":\"Wuolah Brands\"},\"image\":{\"@id\":\"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El Rey Le\u00f3n - Wuolah Brands","description":"Wuolah crea conexiones con la nueva generaci\u00f3n de espectadores de El Rey Le\u00f3n, generando 2,7M de impresiones y +350K estudiantes alcanzados","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/","og_locale":"es_ES","og_type":"article","og_title":"El Rey Le\u00f3n - Wuolah Brands","og_description":"Wuolah crea conexiones con la nueva generaci\u00f3n de espectadores de El Rey Le\u00f3n, generando 2,7M de impresiones y +350K estudiantes alcanzados","og_url":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/","og_site_name":"Wuolah Brands","article_modified_time":"2025-11-11T09:58:21+00:00","og_image":[{"width":1500,"height":925,"url":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/","url":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/","name":"El Rey Le\u00f3n - Wuolah Brands","isPartOf":{"@id":"https:\/\/wuolah.com\/brands\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#primaryimage"},"image":{"@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#primaryimage"},"thumbnailUrl":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp","datePublished":"2025-09-18T09:07:30+00:00","dateModified":"2025-11-11T09:58:21+00:00","description":"Wuolah crea conexiones con la nueva generaci\u00f3n de espectadores de El Rey Le\u00f3n, generando 2,7M de impresiones y +350K estudiantes alcanzados","breadcrumb":{"@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#primaryimage","url":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp","contentUrl":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2025\/09\/REY-LEON-SKIN.webp","width":1500,"height":925},{"@type":"BreadcrumbList","@id":"https:\/\/wuolah.com\/brands\/casos-de-exito\/el-rey-leon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/wuolah.com\/brands\/"},{"@type":"ListItem","position":2,"name":"Casos de \u00e9xito","item":"https:\/\/wuolah.com\/brands\/casos-de-exito\/"},{"@type":"ListItem","position":3,"name":"El Rey Le\u00f3n"}]},{"@type":"WebSite","@id":"https:\/\/wuolah.com\/brands\/#website","url":"https:\/\/wuolah.com\/brands\/","name":"Wuolah Brands","description":"","publisher":{"@id":"https:\/\/wuolah.com\/brands\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wuolah.com\/brands\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/wuolah.com\/brands\/#organization","name":"Wuolah Brands","url":"https:\/\/wuolah.com\/brands\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/","url":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png","contentUrl":"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2024\/05\/Logo-Wuolah-anuncios.png","width":378,"height":60,"caption":"Wuolah Brands"},"image":{"@id":"https:\/\/wuolah.com\/brands\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/12786"}],"collection":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/comments?post=12786"}],"version-history":[{"count":18,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/12786\/revisions"}],"predecessor-version":[{"id":13241,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/12786\/revisions\/13241"}],"up":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/pages\/10077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/media\/12787"}],"wp:attachment":[{"href":"https:\/\/wuolah.com\/brands\/wp-json\/wp\/v2\/media?parent=12786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}