{"id":1057,"date":"2019-10-01T13:47:00","date_gmt":"2019-10-01T12:47:00","guid":{"rendered":"https:\/\/brands.wuolah.com\/?p=1057"},"modified":"2024-08-12T09:37:36","modified_gmt":"2024-08-12T09:37:36","slug":"campana-disney-toystory-apuntes","status":"publish","type":"post","link":"https:\/\/wuolah.com\/brands\/blog\/campana-disney-toystory-apuntes\/","title":{"rendered":"Caso Disney: Marcas que no solo comunican."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1057\" class=\"elementor elementor-1057\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42d4f6fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42d4f6fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68351027\" data-id=\"68351027\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9deeb67 elementor-widget elementor-widget-image\" data-id=\"9deeb67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2019\/10\/D8tyWeLWwAAJQ_5-scaled-1-1024x640.jpeg\" class=\"attachment-large size-large wp-image-8841\" alt=\"\" srcset=\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2019\/10\/D8tyWeLWwAAJQ_5-scaled-1-1024x640.jpeg 1024w, https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2019\/10\/D8tyWeLWwAAJQ_5-scaled-1-300x188.jpeg 300w, https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2019\/10\/D8tyWeLWwAAJQ_5-scaled-1-768x480.jpeg 768w, https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2019\/10\/D8tyWeLWwAAJQ_5-scaled-1-1536x960.jpeg 1536w, https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2019\/10\/D8tyWeLWwAAJQ_5-scaled-1-2048x1280.jpeg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64d921c4 elementor-widget elementor-widget-text-editor\" data-id=\"64d921c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\">La evoluci\u00f3n de la comunicaci\u00f3n y la publicidad: c\u00f3mo conectar con los universitarios actualmente<\/h2>\n\n<p>Desde que en 1923 Walt Disney, y su hermano Roy, fundaran Disney, hasta hoy la publicidad ha evolucionado de forma abrumadora.<\/p>\n\n<p>El modo en el que las marcas se relacionan con los consumidores ha cambiado.<\/p>\n\n<p>As\u00ed como Walt Disney ha evolucionado desde sus comienzos, <strong>los consumidores han decidido c\u00f3mo quieren consumir la publicidad<\/strong> y mucho m\u00e1s si nos referimos a personas que acaban de cumplir la mayor\u00eda de edad y hasta los veinticinco a\u00f1os.\u00a0<\/p>\n\n<p>No hay que bucear mucho para ver que las estad\u00edsticas de share de medios tradicionales est\u00e1n de capa ca\u00edda y los anunciantes <strong>cada vez necesitan nuevas formas de conectar con su audiencia<\/strong>. \u00c9sta, cada vez m\u00e1s exigente, no se conforma con consumir c\u00f3mo cada uno desea, sino en el momento que cada persona decide.<\/p>\n\n<p>De hecho te lo contamos en nuestra <a href=\"https:\/\/brands.wuolah.com\/campana-publi-target-universitario\/\">Gu\u00eda de Campa\u00f1as de publicidad y marketing en p\u00fablico universitario<\/a><\/p>\n\n<h3 class=\"wp-block-heading\">Ejemplo caso real: Campa\u00f1a de Disney con Toy Story 4<\/h3>\n\n<p>Uno de los casos m\u00e1s relevantes que hemos visto en lo \u00faltimo a\u00f1os ha sido la campa\u00f1a de<strong> Disney lanz\u00f3 para la promoci\u00f3n de Toy Story 4.<\/strong><\/p>\n\n<p>Disney tiene claro qui\u00e9n es su p\u00fablico: aquellos j\u00f3venes que ve\u00edan las primeras pel\u00edculas de Disney siendo peque\u00f1os, ahora han crecido, gran parte de ellos est\u00e1n estudiando. <strong>Muchos de ellos son universitarios.<\/strong><\/p>\n\n<p>Por eso la marca decide apostar por un formato innovador, como son los apuntes, y por hacer campa\u00f1as 100% pensadas en su p\u00fablico objetivo.<\/p>\n\n<h3 class=\"wp-block-heading\">\u00bfPor qu\u00e9 Disney apuesta por Wuolah y c\u00f3mo lo hace?<\/h3>\n\n<p>Hay muchas razones pero podr\u00edamos resumirlas en las siguientes:<\/p>\n\n<p><strong>1. Segmentaci\u00f3n de la audiencia:<\/strong> Disney consigue impactar con el p\u00fablico universitario, y estudiantes en edades comprendidas entre los 18 y 25 a\u00f1os, principalmente.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/x.com\/Wuolah\/status\/1138129065364348928\"><img decoding=\"async\" class=\"alignnone wp-image-1062\" src=\"https:\/\/brands.wuolah.com\/wp-content\/uploads\/2020\/01\/ejemplo-disney-campana-publicidad-universitarios.png\" alt=\"\" width=\"625\" height=\"712\" srcset=\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2020\/01\/ejemplo-disney-campana-publicidad-universitarios.png 625w, https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2020\/01\/ejemplo-disney-campana-publicidad-universitarios-263x300.png 263w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/figure>\n\n<p><strong>2. Formato innovador para campa\u00f1a innovadora: <\/strong>Disney conecta con los estudiantes a trav\u00e9s se sus apuntes. Insertando creatividades de Toy Story, mientras el estudiante est\u00e1 concentrado en su estudio su momento de respido, su desconexi\u00f3n es saber que en unos d\u00edas podr\u00e1 ir al cine a ver la pel\u00edcula.<\/p>\n\n<p>3. <strong>Conexi\u00f3n real con su p\u00fablico:<\/strong> a fin de cuentas, la asociaci\u00f3n de marcas que realiza aqu\u00ed Disney es muy poderosa. Los estudiantes universitarios tiene una fuerte conexi\u00f3n con Wuolah y con todo lo que supone para ellos la labor que realizamos. Por eso la mayor\u00eda de las marcas que se anuncian en los apuntes de Wuolah, nos eligen porque saben que Wuolah es una marca que los estudiantes aprecian.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"635\" height=\"822\" class=\"wp-image-1061\" src=\"https:\/\/brands.wuolah.com\/wp-content\/uploads\/2020\/01\/ejemplo-captura-twitter-campana-disney.png\" alt=\"\" srcset=\"https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2020\/01\/ejemplo-captura-twitter-campana-disney.png 635w, https:\/\/wuolah.com\/brands\/wp-content\/uploads\/sites\/4\/2020\/01\/ejemplo-captura-twitter-campana-disney-232x300.png 232w\" sizes=\"(max-width: 635px) 100vw, 635px\" \/><\/figure>\n\n<p>Hay marcas que generan impactos, pero m\u00e1s all\u00e1 de los 42K \u201c<em>me gusta<\/em>\u201d o 4,7K de \u201c<em>retuits<\/em>\u201d, lo que de verdad entendemos que est\u00e1 cambiando es cuando conseguimos que <strong>nuestros usuarios hagan suyas las marcas que trabajan con nosotros<\/strong>.<\/p>\n\n<h3 class=\"wp-block-heading\">En Wuolah trabajamos d\u00eda a d\u00eda para que conectar con nuestra comunidad.<\/h3>\n\n<h3 class=\"wp-block-heading\">\u00bfQuieres saber c\u00f3mo lo hacemos? Te dejamos otros contenidos que te pueden interesar:<\/h3>\n\n<p><a href=\"https:\/\/brands.wuolah.com\/news\/ejemplo-campana-viral-wuolah-cierra-universitarios\/\">Ejemplo real: campa\u00f1a viral dirigida a estudiante universitario.<\/a><\/p>\n\n<p><a href=\"https:\/\/brands.wuolah.com\/news\/comunicacion-generacion-z-burguer-king\/\">Caso Burguer King: As\u00ed se comunican las marcas en la Generaci\u00f3n Z.<\/a><\/p>\n\n<p><a href=\"https:\/\/brands.wuolah.com\/tema\/casos-de-exito\/\">Ver m\u00e1s ejemplos de campa\u00f1as y casos de \u00e9xito de publicidad en Wuolah<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La evoluci\u00f3n de la comunicaci\u00f3n y la publicidad: c\u00f3mo conectar con los universitarios actualmente Desde que en 1923 Walt Disney, y su hermano Roy, fundaran Disney, hasta hoy la publicidad ha evolucionado de forma abrumadora. El modo en el que las marcas se relacionan con los consumidores ha cambiado. As\u00ed como Walt Disney ha evolucionado [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[11],"tags":[8,7,9,10,12],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-y-publicidad","tag-casos-de-exito","tag-ejemplo-campanas","tag-formato-apuntes","tag-formato-publicitario","tag-publicidad-apuntes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Caso Disney: Marcas que no solo comunican. - Wuolah Brands<\/title>\n<meta name=\"description\" content=\"Te contamos c\u00f3mo funcion\u00f3 la campa\u00f1a de Disney para promocionar Toy Story 4 entre el p\u00fablico universitario. 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