CHAPTER-1Marketing-Creating-and-Capturing-Customer-Value-marketing-management.pdf
abrilrodriguez
Marketing Management (apuntes) - GIB
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CHAPTER-1Marketing-Creating-and-Capturing-Customer-Value-marketing-management.pdf
9 páginas
CHAPTER-2Company-and-Marketing-Strategy-marketing-management.pdf
13 páginas
CHAPTER-3Marketing-Environemnt-marketing-management.pdf
4 páginas
CHAPTER-4Marketing-Information-and-Market-Segmentation-marketing-management.pdf
9 páginas
CHAPTER-5Consumer-Behavior-marketing-management.pdf
8 páginas
CHAPTER-6Product-and-Service-Strategy-marketing-management.pdf
13 páginas
CHAPTER-7Pricing-Strategy-marketing-management.pdf
9 páginas
CHAPTER-8Distribution-Strategy-marketing-management.pdf
10 páginas
CHAPTER-9Integrated-Marketing-Communication-Strategy-marketing-management.pdf
13 páginas
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