Principles-of-MarketingChapter-1-Summary.pdf
user_5026216
It is a sixteen-page document summarizing the whole first chapter from the book "Principles of Marketing" 18th edition by Philip Kotler and Gary Armstrong.
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user_5026216
It is a sixteen-page document summarizing the whole first chapter from the book "Principles of Marketing" 18th edition by Philip Kotler and Gary Armstrong.