UNIT-8-PRICING.docx

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APUNTES INTRODUCTION TO MARKETING

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Apuntes COMPLETOS de la asignatura Introduction to Marketing completados con varios libros sugeridos por la profesora.

UNIT-1-INTRIDUCTION-AND-BASIC-CONCEPTS.docx

UNIT-2-MARKETING-ENVIRONMENT.docx

UNIT-3-STRATEGIC-PLANNING-IN-THE-COMPANY.docx

UNIT-4-CONSUMER-MARKETS-and-CONSUMER-BUYING-BEHAVIOUR.docx

UNIT-5-SOURCES-OF-INFORMATION-AND-COMMERCIAL-RESEARCH.docx

UNIT-6-SEGMENTATION-TARGETING-AND-POSITIONING.docx

UNIT-7-DEVELOPING-THE-PRODCUT.docx

UNIT-8-PRICING.docx

UNIT-9-CHANNEL-INTERMEDARIES.docx

UNIT-10-MARKETING-COMMUNICATIONS.docx