Bachelor’s Degree in Marketing + Degree in Digital Business (ESIC)

Esic Escuela de Negocios (Campus Madrid) - ESIC Universidad

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Asignaturas

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Analytical Approach to Neuromarketing

Applied Information Systems and Data Driven Marketing

Applied Statistics to Marketing

Artificial Intelligence and Neural Networks

Autodiagnóstico

Big Data Applications I: Big Data Project Implementation i

Big Data Applications Ii: Big Data Project Implementation Ii

Big Data Applications Iii: Big Data in Industry 4.0

Big Data Applications Iv: Identification of Black Ops

Business Intelligence

Christian Social Thought

Cloud Servicer Providers

Commercial Negotiation Techniques

Communication Policy and Digital Advertising

Computer Science Applied to Marketing

Consumer behavior

Corporate Sociology

Critical Spiritual Thinking

Data Driven Corporations I:Sensitive Data Management

Data Driven Corporations Ii: Sensitive Data Management

Decission-Making Methods Applied to Marketing

Distribution Policy and Ecommerce

Economic and Marketing History

Economic-Financial Analysis in Marketing I

Economic-Financial Analysis in Marketing II

Economics I: MicroEconomics

Economics II: MacroEconomics

Electoral Legislation, Communication and State of Law

End of Degree Project

Estrategias de Marketing Digital

External Practices

Global Marketing and International Trade

History of the Commercial Culture and Society

Human Resources Management

Industrial and Services Marketing

Industry-Specific Marketing

Internal Marketing

International Economic Analysis

International Economic Legislation

Introduction To Corporations

Introduction To Marketing

Labour and Social Security Law

Market Research I

Market Research II

Marketing Intelligence

Marketing and Communication Management

Marketing and Interpersonal Communication Techniques

Marketing de Clientes

Mathematics Applied to Marketing

Mercantile Law: Legal Regulation of the Market

Modeling of Categorical Variables

Natural Language Processing: Chat-Bots

Organization and Data Management I: Database

Organization and Data Management Ii: Content Curation

Political Marketing

Predictive Models Ii: Patterns of Online Abandonment

Predictive Models Iii: Public Opinion and Sentiment

Price and Cost Policy and Ecommerce

Program for Data Science I: Java / Sql

Program for Data Science Ii: Python

Psychology Applied to Marketing

Relational, Direct, and Interactive Marketing

Responsability and Corporate Social Marketing

Sales Analysis and Forecast

Sales Management

Statistical Modeling with R

Strategic Management

Strategic Marketing

Technology in Data Science I: Systems Architecture

Technology in Data Science Ii: Systems Architecture

Ética Empresarial

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